No web shop without client reviews. Visitors write reviews, rate product and services and click on little stars, but what is their opinion really worth?A wonderful little appliance. I really like is and have been using it for the last three months. I always use the little lights/This is an example of a review on a website about a baby monitor. The baby monitor is rated five out of five stars by all the visitors to date.It is good to know that the baby monitor is a hit but what does this person actually know about baby monitors? Maybe the reviewer prefers a different type of baby monitor compared to the majority of people what is this judgment really worth?The relevance and usefulness of the reviews are debatable argues Cor Molenaar a special lecturer in e-marketing as these reviews are subjective.This applies particularly in cases regarding CD or book reviews as it all depends on your taste in music. These purchases are rational; people know exactly what they want to buy.Even though it is hard to determine the value of reviews, most web shops offer the opportunity to post a review or rate a product. Why is that?Michael Schaeffer the marketing director of Bol.com knows the answer, it’s because they have 2.5 million products on the site and with these kind of offers it’s important to give visitors a helping hand.

This entry was posted on Monday, November 16th, 2009 at 6:27 am and is filed under Internet Shopping Resources, Net Commerce, Shoppers Advice. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.