Online Lead Guide for Agents
Prior to the internet, a full percentage of a broker’s day was spent on the telephone, trying to acquire potential customers. Now, lead generation sites can easily provide high quality, prequalified insurance sales leads that are currently looking to buy a new insurance policy. These leadgen sites offer an easy alternative to cold calling lists and other marketing methods.
Insurance lead companies operate by pairing together users interested in an insurance policy with insurance underwriters who are interested in selling them a policy. They collect information from every user using a lead form, warehouse the data and then sell the lead to a broker.
With a number of insurance sales lead companies all offering slightly distinct products, insurance brokers can’t always figure out which company is best for them. There are distinct characteristics that good leadgen sites hold that can make them stand out from the others including pricing, refund policy, billing and filters.
Lead Cost is important. A seemingly afforadable insurance lead may not provide quality users but a more expensive lead might be too expensive to bring in a profit
Most insurance sales lead sites will either expect you to either make a small initial deposit or will charge you at the month’s end, but you should be wary of lead generation sites that try to have you put a very large amount of money up front.
Regardless of the lead company you use, you’ll eventually get a lead that has bogus information or already sent to you. A worthwhile lead company will also have a full refund
return policy for these kinds of leads.
Being able to only receive the type of person you want is key. Most lead generation websites offer some type of filtering ability so that you only receive and are charged for the person that is most suitable for your agency.
When purchasing insurance sales prospects, you shouldn’t choose only one lead service. You should test out various sales lead websites. A few will be great for car insurance leads while others may provide better homeowners insurance leads. If you purchase leads from various sources, it will give you an edge against other insurance agents and will keep the quality of your leads in check.
